Cleaning Cards prolong equipment life and reduce capital expenditures Cleaning cards have proven time and time again that when used regularly they save you money. Recently an airline needed to purchase 200 thermal printers for a cost of $200,000. As a test they purchased $300.00 in cleaning cards to see if they could clean the print heads. Every one of the 200 printers is still in service today and they are now our loyal customer.
Cleaning cards are the fastest low cost maintenance person around, kind of like a maintenance man in your cash draw. If the POS card reader begins failing take out a cleaning card and run it through the reader. A customers waiting, for not only their transaction but the person in front of them, can damage their loyalty to your establishment. There is a business nearby that would be glad to have your customer. 80% of read errors can be eliminated from just a swipe of the cleaning card. Most transaction equipment can be maintained just as easy with the right cleaning card. Keep them loyal, keep them moving and keep your equipment clean.
Why wait for a new card equipment to be delivered or installed? The transaction equipment can often be back in service in seconds with a cleaning card. Most equipment failures are caused by dirt and only needs to be removed to be fully functional again.
Credit card fees are impacted by whether the transaction is processed by being swiped, keyed in. Credit card companies explain that the variety of rates is due to the numerous levels of risk associated with transactions, such as having a greater risk when the physical card is not swiped. The increase in the fee can be as high as an additional 3%. For every $100.00 of manual entry you could be giving away $3.00. Why not just clean the reader and keep your $3.00.
Have you ever sighed after hearing the words “price check”? You know you are in for a long wait. Whatever the transaction, customers reward efficiency and speed. By keeping thermal printers clean for pricing barcode scanners, the price check scenario is a thing of the past. This goes for any transaction: credit cards, check scans, vending machines, lottery tickets, bus tickets just to name a few. The faster you can satisfy your customer by sending them on their way the likelier they will return to do business again.